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Media Relations Results

I succeed in generating news media coverage for clients because I understand, first-hand, how news works. And I'm experienced in making it work for business, whether I'm pitching a story, media-coaching a CEO, or coordinating a presser. These are some of the many results I've produced in national, regional, and vertical media.

Media Relations at Apothecary By Design

Apothecary By Design deliberately kept a low media profile, but under my leadership the company pursued coverage of select stories in local, trade, and business outlets. At the same time, I developed ABD's first contingency plans and messaging to weather potential communication crises. Here are some illustrations.

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