Website Development Samples

As part of Apothecary By Design's brand transformation, I led a top-to-bottom rebuild of the ABD website. The new site relied on new content, including testimonials, dozens of images, and pages dedicated to four distinct audiences and 11 therapeutic areas. In addition to orchestrating the overhaul, from concept to wireframe to go-live, I wrote or edited all of the content – a total of over 60 pages. Some of them are shown here.